I recently brought some stunning earrings from London based jewellery brand YS Jewellery specialising in Unique Fashion statement Jewellery.
The piece which I picked up were the BBW inspired - Rhinestone Hoops Black £10
To learn more about YS Jewellery. Here I speak to Eunice (Founder and Designer) about her line.
HH: How did you get into designing?
Growing up in London as a young girl, I’ve always had a keen eye for fashion. I loved big, bold and things that stood out. I was also very artistic when I was younger, I did art and design for my GCSE and did very well in that.
I wanted to take that further because of the passion I had for this subject but my parents will not let me. In order to keep them happy, I had to put this passion on hold. During my time at uni I had a chance to take part in modelling at fashion shows I was amazed at what these young and talented people produced.
From there I knew designing was definitely something I wanted to get into, I planned to pursuer this after university.
Photography by NK Abani
HH:What inspired you to make this jewellery line?
I absolutely love jewellery, I mean every girl loves jewellery, I had a faze where I would go out jewellery shopping but most of the time they didn’t have what I was looking for.
I love statement pieces that stood out to me. And it was almost like all my favourite jewellery shops sell the same things.
I also had an addiction for American shows such as, Real House Wives, Basketball Wives, Braxton Family Values.
In these shows I saw jewellery which I loved so much and there was nothing like that in the UK. I spent most of my summer watching jewellery making channels, I Saw how easy it was then I knew I could make my own.
I did my research and found some really cool materials, from there I started making jewellery for myself then eventually started my own business.
1. Crystal ball hoop with spike drops
2. Mesh hoops
3. Rhinestone hoops
4. Cross shamballa bracelet
5. skull shamballa
HH:What more can we expect from YS Jewellery?
Am currently taking some jewellery making classes, and now in the process of rebranding.
I have a very big sketchbook almost all the pages are used up. Ys jewellery will not be just a jewellery line , You should expect classy, colourful, bold, sassy and uniqueness . Am trying to create things which are not easily copied by others, hence why I am taking these jewellery lessons.
I have soo much in-store this year I do not want to let the cat out of the bag yet. But there’s going to be a lot of spikes and studs and real Swarovski crystals.
HH:What makes your collection different and hot from whats already out there?
Is unique, easy to wear and eye catching which is guaranteed to make heads turn.
HH:If you could be an accessory what would you be and why?
Hmm good question!!! I would be a watch because I believe timing is everything. With every great plan you must time it in order to
deliver and execute at the right time.
Check YS Jewellery out on http://www.ysjewellery.co.uk
Like on Facebook & Follow on Twitter @ysjewellery
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